What’s Cookin’ at Danielle and Company

August 29th, 2011


This is one of our favorite times of year at Danielle and Company because we make our special edition candles for the holidays! We just love these scents! They are so warm, homey and comforting and are a perfect complement to great memories of this wonderful time of year.

Daylight is closing in, the temperature is cooling down and there is nothing better than the glow and aroma of a candle when you are settling down for the night.

What’s cookin’ in the melter this week: pumpkin, gingerbread, spiced orange and vanilla candles. We may even make some soaps with these yummy scents! Stay tuned for more scents, we have about 10 in mind for this holiday season!

Joe Sestak Visits Danielle and Company

July 9th, 2010

U.S. Senate candidate Joe Sestak recently toured the Danielle and Company factory and cited our business as an example of how targeted lending can spur innovation.

Sestak noted that Danielle’s family-run business went from using an SBA loan for startup capital to having her organic soaps, beauty products and candles carried in Marriott Resort and Spa, the Ritz Carlton and Hallmark stores across the country.

“By examining the demands of the market, Danielle and Company, Inc. has taken advantage of an opportunity to create jobs,” said Sestak. “This is a model for how entrepreneurs and businesses across Pennsylvania can expand into this exciting industry, and we should give these businesses every chance to succeed.”


April 28th, 2010

Thank you to our loyal readers who pointed out the expiration date being May 1, 2011 rather than 2010.  We were so excited to spread the news, we put in the wrong year!   So to clarify, the special discount  is valid until May 1, 2010.
Again, thank you for being so loyal and we apologize for any inconvenience this may have possibly caused.

Voted BEST!

April 27th, 2010

Danielle and Company is happy to announce that they were chosen as the Winner of the Best Locally Made Product by the Abington Journal!  “We are very excited to win this award for the third time.  It is so great to have the support and loyalty of our customers!  We thank them, wholeheartedly” said Danielle. 

As an appreciation of voting us the BEST, we are happy to offer 20% off your online order at www.DanielleandCompany.com use code: BEST or mention this post at our factory store at 831 Adams Ave. in Scranton to get your discount.  Perfect time to shop for graduation or Mother’s Day.  This offer is valid on non-sale items and one per person please.  Feel free to share with a friend!  This offer expires Saturday, May 1, 2011.

Thanks again to all of the Danielle supporters, we are so grateful and appreciative.

Passion and endurance

April 14th, 2010

Last night, I attended a local lecturer series and the speaker was Julia Powell, the author of the best-selling novel and motion picture Julie and Julia.  My mom and I got a front seat at The Scranton Cultural Center to catch all of the action!  My friend and fellow blogger Christina posted a great vignette of the evening and her lecture, check it out on her blog.  

 Here is my mom, Julie and I with our freshly signed books!

What I find interesting is that what Christina took away from the night was slightly different than what I took away from it.  See Julie said she started the cooking project to find herself.  She was unhappy and unfulfilled, and this was an outlet for pleasure and excitement.  I thought to myself, wow, you have to be pretty passionate and have a strong sense of endurance to want to cook over 500 of Julia Child’s recipes in one year. 

To me, passion and endurance is what she stood for.  There is also a sense of craziness (which she openly admitted with pride) and a fire for creativity.  And towards the end of the evening, I found myself thinking about passion and endurance.  I am so passionate about the sense of smell and it’s power to transform us.  I also believe that endurance is something that you must possess to be successful in your own business.  You have to be able to work through the late nights, the questions and uncertainties and get up the next morning and start it all over again. 

In that night, Julie Powell insprired many women of NEPA and you could see that we were all thinking to ourselves.  We laughed, because she was funny, but we were all thinking.  It is just something women do.

I  was thinking to myself, that someday, I will have a book tour and maybe a movie.  I know those are very strong goals, but if you know me, I am the type of person that always has strong goals and will do what it takes to get there; or at least close to there :-)   See, I have wanted to be an author since I was a young girl.  I love journaling and have 3 journals in the works right now.  They are all very different but somehow are the same.  The topics are widespread, but the content is my life, just seen through different lenses.

Writing is the place that I go to find solace.  To be my myself; unguarded, real, emotional and cleansed.  I write, mostly at night, when the world is still, at least for a moment.  My writings are private and sacred, but I do hope to share them in the near future.  So for me, Julie’s lecture was about having passion, finding your place of solace and embracing endurance for something that makes you feel good. 

Scents and aromas make me feel good and so does writing.  So after the night, I went home and started to read her new book, Cleaving, A Story of Marriage, Meat and Obsession and after 30 pages, I said to myself, “this is saucy, unexpected and looks like it is going to be an interesting read.”

Cleaving: A Story of Marriage, Meat, and Obsession

*Support your local bookstore, I bought mine at Anthology in Scranton.  And you can get a sneak peek at it on Amazon, just click on the image above.

So today, I thank my mom for always being my partner and best friend, I thank Christina for writing a great blog, I thank Julie Powell for a lecture that inspired me and I thank the Lord for the gifts and blessings he has brought to my life.  May everyone have a beautiful, passionate and creative day!    

p.s. To read more about Julie Powell, check out her blog.

Scent Memories, how do they work?

April 6th, 2010

So how does all of this stuff work?  Why does scent associative learning exist? 

It is all based on the limbic system. 

Brain limbicsystem.jpgOur sense of smell is handled by the same part of the brain (the limbic system) that controls memories and emotions.  So when we take in a smell, if it has a scent memory (many smells do not), it triggers the limbic system of the brain to connect us to that memory and elicit the connected emotion.

The limbic system is located deep in the brain it is comprised of several structures.  In regards to scent memories, these are the most important:

1) the olfactory bulb-our sense of smell and how we process it.

2) the amygdala-most noted for our fear response, the fight or flight response and social functions, such as mating.

3) the hippocampus-The place were we store new memories and transfers them into the long-term memory.

4) the hypothalamus-Regulates the autonomic nervous system via hormone production and release.  Affect and regulates blood pressure, heart rate, thirst, hunger, sexual arousal and our cycles of sleep and being awake. 

All of these structures are very important to our daily lives.  They all sit very close to one another in the brain and we believe that this is the reason why we, as humans, have such vivid and emotional memories that are evoked from aromas that we encounter. 

Go Limbic System!

*images courtesy of prenhall.com

Scent Memories, what are they?

March 30th, 2010

I am often asked why we like certain scents.  This is a heavily debated question in the field of scent research.  Are we born with innate smelling capacities that pre-programmed into our brain that tell us what we should like to smell and not smell?  Or do we decide if a smell is pleasant to us based on emotional odor-associative learning?  This is what I believe and what has been documented by many research studies.

In general, associative learning comes from the world of human cognition and behavior.  It explains the process by which one event or item comes to be linked to another through an experience.  So odor-associative learning means that a smell is described as either pleasant or non-pleasant based on the memory connected to that particular scent when we were first experienced it.

So the memory that is evoked when you smell something, and you say to yourself (or someone else) “This scent reminds me of……”  that is what we call a scent memory.  These memories frequently have strong emotional qualities and are associated with the good or bad experiences in which they occurred.  The smell of honey and oats may evoke a scent memory of your mom baking cookies in the kitchen when you were a child and you got to eat the first one, warm and soft, out of the oven.  On the unpleasant side, a scent memory may come from the smell of an old and musty book that reminds you of your grandparent’s house and they have passed away, so the smell makes you feel sad.

What is important to remember for me is not necessarily the actual memory, but the feeling or emotion that is tied to that scent memory.  Scent associative learning believes that this process (exposure to a scent) can elicit an emotion and influence our moods and behavior.

Scent Associative Learning

scent memory + emotion/feeling = influenced mood & behavior

This concept is the premise of my brand and why I started Danielle and Company!

Do you remember when I talked about how I love the smell of a skunk in one of my earlier posts?  This is why.  My first exposure to the smell of a skunk must have been a pleasurable one.  Perhaps I smelled it on a family vacation or just playing catch in the backyard with my dad.  Whatever it was, the first time I smelled a skunk, I was experiencing a pleasurable event.

The difficult part is that smell memories are created upon first exposure and many times, that was when we were a child.  So when we smell a scent and it is pleasant or unpleasant to us, we know it is connected to a memory of a past experience, which just don’t know all of the time, what that experience was.  In this instance, I just say to trust the process.  It is what it is and research shows it is difficult to over-rule that connectivity in the brain.  So if you are like me and you love the smell of skunk, embrace it.  If you hate the smell of roses, embrace that too.  We are all unique in our own ways.  What we like and dislike makes us who we are.

Free Pamper Days with Danielle and Company

March 8th, 2010

Throughout the month of March, Danielle and Company will be hosting free pampering hand treatments with our organic hand wash, organic hand scrub and organic hand lotion. These pampering days will be at various Vitamin Shoppe locations in Pennsylvania, New York, and New Jersey.  To see where you can get a free pamper treatment near you, view the days and locations below.

Date & Time Location Phone
12:00 – 3:00 pm
Vitamin Shoppe
588 Route 70
Brick, NJ 08723
(732) 920-0829
12:00 – 3:00 pm
Vitamin Shoppe
445 Dekalb Pike
King of Prussia, PA 19406
(610) 337-0417
12:00 – 3:00 pm
Vitamin Shoppe
2100 88th Street
North Bergen, NJ 07047
(201) 758-0404
12:00 – 3:00 pm
Vitamin Shoppe
4199 East Jericho Turnpike
East Northport, NY 11725
(631) 462-0139

We smell with each breathe, every moment

March 8th, 2010

Our sense of smell is often a forgotten sense, recognized only when it is an extreme aroma.  We recognize sight, touch, hearing and tasting every time we engage it, but with our sense of smell, it is functioning with every breathe we take, most of the time without us knowing it. 

It is important to understand that we smell every moment of every day of our lives.  We smell a wide variety of scents without being aware of them at all.

We go about our lives, breathing in and out, as an infinite number of chemical molecules interact subliminally with our scent receptors. Only when an odor irritates or pleases us or acts as a sudden reminder of the past do we pause to take notice.

So I challenge you this week, to take notice.  To smell things you would never think of smelling before.  The air has a smell, the food you eat has a smell, the person you love has a smell.  Open your nose, breathe in deeply and be smell conscious.  Smell with mindfulness, smell random things, just smell.  You might be surprised at what you are missing all along. 

Smell with wild abandon!

Save some GREEN for St. Patty's Day!

March 5th, 2010

Danielle’s ‘Green’ Products on Sale! 20% OFF online and at our factory!

Although all of our products are green and eco-friendly, we have selected to feature these three green in color scents:

*Tidbit: the green color in these products comes from alfalfa leaf, no dyes

Green Tea & Melon – “A zen-like harmonious blend of green tea, citrus and melon”

Ivy and Aloe-A clean and fresh scent for both men and women. Our best selling scent”

Pure Lime -“The freshly squeezed aroma of pure lime blended with a touch of sugar makes this scent sweet and rejuvenating.”

Featured Scents available in:

Discounts on the above products are already made on the website. No need to enter a discount code. Mention this post to receive your discount at our factory store.

Offer Expires: March, 17, 2010

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